Elizabeth A LockwoodWhat a 70’s racing driver and a former colleague taught me about rivalry and intrinsic motivation.At 3am in this morning I had something of a realisation.7 min read·Apr 11, 2021----
Elizabeth A LockwoodWhat an IQ test taught me about Loss Aversion (and how illogical my brain actually is)When I was 21 I dropped out of University.9 min read·Apr 11, 2021----
Elizabeth A LockwoodWhat a mosquito bite on the bottom in Kobe taught me about Moments of Truth and the power of RTB’s…A few years ago on a trip to Kobe, I had the oddest experience. The memory of which still makes me wince, laugh and sigh in equal measure.9 min read·Apr 11, 2021----
Elizabeth A LockwoodWhat a moment of insanity taught me about loyalty and loss aversion (and my inherent irrationality).Irrational. Illogical. Incomprehensible.7 min read·Apr 11, 2021----
Elizabeth A LockwoodFrom antipathy to affinity: what soap taught me about brand loyalty (and my own fickleness)I made a discovery recently that surprised me. Not just a little, but quite a lot. And at the root of it was something rather ordinary.5 min read·Apr 11, 2021----
Elizabeth A LockwoodTruth V Honesty“Ultimately truth is binary whereas honesty is a spectrum…”7 min read·Jan 26, 2020----
Elizabeth A LockwoodMen V Women: a zero sum gameWhy are we so hell bent on expecting a man, any man, to miraculously understand us, to accept us for all our imperfections and…7 min read·Jan 26, 2020----
Elizabeth A LockwoodLiving A Patchwork LifeEver since I was a little girl I’ve lived in my imagination. From as early as I can remember I used to spend hours day dreaming, living in…11 min read·Jan 26, 2020----
