Elizabeth A Lockwood – Medium

Elizabeth A Lockwood

Elizabeth A Lockwood

What a 70’s racing driver and a former colleague taught me about rivalry and intrinsic motivation.

At 3am in this morning I had something of a realisation.

Apr 11, 2021

What a 70’s racing driver and a former colleague taught me about rivalry and intrinsic motivation.

Apr 11, 2021

Elizabeth A Lockwood

What an IQ test taught me about Loss Aversion (and how illogical my brain actually is)

When I was 21 I dropped out of University.

Apr 11, 2021

What an IQ test taught me about Loss Aversion (and how illogical my brain actually is)

Apr 11, 2021

Elizabeth A Lockwood

What a mosquito bite on the bottom in Kobe taught me about Moments of Truth and the power of RTB’s…

A few years ago on a trip to Kobe, I had the oddest experience. The memory of which still makes me wince, laugh and sigh in equal measure.

Apr 11, 2021

What a mosquito bite on the bottom in Kobe taught me about Moments of Truth and the power of RTB’s…

Apr 11, 2021

Elizabeth A Lockwood

What a moment of insanity taught me about loyalty and loss aversion (and my inherent irrationality).

Irrational. Illogical. Incomprehensible.

Apr 11, 2021

What a moment of insanity taught me about loyalty and loss aversion (and my inherent irrationality).

Apr 11, 2021

Elizabeth A Lockwood

From antipathy to affinity: what soap taught me about brand loyalty (and my own fickleness)

I made a discovery recently that surprised me. Not just a little, but quite a lot. And at the root of it was something rather ordinary.

Apr 11, 2021

Apr 11, 2021

Elizabeth A Lockwood

Truth V Honesty

“Ultimately truth is binary whereas honesty is a spectrum…”

Jan 26, 2020

Truth V Honesty

Jan 26, 2020

Elizabeth A Lockwood

Men V Women: a zero sum game

Why are we so hell bent on expecting a man, any man, to miraculously understand us, to accept us for all our imperfections and…

Jan 26, 2020

Men V Women: a zero sum game

Jan 26, 2020

Elizabeth A Lockwood

Living A Patchwork Life

Ever since I was a little girl I’ve lived in my imagination. From as early as I can remember I used to spend hours day dreaming, living in…

Jan 26, 2020

Living A Patchwork Life

Jan 26, 2020

Elizabeth A Lockwood

Elizabeth A Lockwood

A behaviourist with a knack for problem solving. Insatiably curious about everything and everyone. Intrigued by the unusual.

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